Media Arts

Unleash Your Creative Potential in Dynamic Media and Communication Fields

Media Arts student recording a video

Program Overview

Are you drawn to the dynamic world of media and eager to express your creative vision? College of Western Idaho (CWI) offers an exciting Media Arts program that combines technical, creative, and collaborative skills essential for thriving in the media industry. Designed for those aspiring to careers in diverse fields like film, journalism, marketing, and entertainment, this program equips you with a comprehensive skill set highly valued in today's digital world.

As a Media Arts student at CWI, you will immerse yourself in video production, audio editing, writing, and performance communication. You will gain critical media literacy, enabling you to analyze and deconstruct media messages and discern truth from misinformation. The hands-on projects and real-world simulations prepare you for the workforce or further academic pursuits, while fostering your unique voice in various media forms.

Degree or Certificate Type

Associate of Arts

Time to Complete

2 years

Media arts students recording a video of a group of students with a green screen

Learning Opportunities

  • Diverse Skill Development: Master skills in video production, audio editing, and creative writing, preparing you for a range of media careers.
  • Critical Media Literacy: Learn to critically analyze media messages, an essential skill for navigating today's media landscape.
  • Practical Experience in Media Production: Engage in hands-on projects simulating real-world media production scenarios.
  • Creative Exploration: Discover and develop your unique voice across different media platforms.
  • Career Versatility: Prepare for diverse career opportunities in fields like film, journalism, and social media management.

Area of Study

Degrees & Certificates

Media Arts – Associate of Arts Degree

Videographers recording in a studio

Career Opportunities

  • Market Research Analysts and Marketing Specialists

    Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Marketing Managers

    Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Public Relations Specialists

    Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.


    Annual Openings*


    Hourly Median Wage*


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    Growth (2021 – 2031)*

  • Producers and Directors

    Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Writers and Authors

    Originate and prepare written material, such as scripts, stories, advertisements, and other material. Excludes “News Analysts, Reporters, and Journalists” (27-3023), “Public Relations Specialists” (27-3031), and “Technical Writers” (27-3042).


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Editors

    Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.


    Annual Openings*


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    Growth (2021 – 2031)*

  • News Analysts, Reporters, and Journalists

    Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Technical Writers

    Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Broadcast Announcers and Radio Disc Jockeys

    Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests. Excludes “News Analysts, Reporters, and Journalists” (27-3023).


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Public Relations Managers

    Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Advertising and Promotions Managers

    Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.


    Annual Openings*


    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Fundraising Managers

    Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.


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    Annual Median Salary


    Growth (2021 – 2031)*

  • Agents and Business Managers of Artists, Performers, and Athletes

    Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.


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    Hourly Median Wage*


    Annual Median Salary


    Growth (2021 – 2031)*

  • Media and Communication Workers, All Other

    All media and communication workers not listed separately.


    Annual Openings*


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    Annual Median Salary


    Growth (2021 – 2031)*

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*Data sourced from Lightcast™ (2023), a global leader in labor market analytics, and limited to the state of Idaho. Contact CWI Institutional Research for questions regarding this data.


Step 1

Step 2

  • Complete the Free Application for Federal Student Aid (FAFSA).
Academic CalendarNew Student Checklist


Congratulations to Assistant Professor of Communication, Media Arts, and Marketing, Anna Daly, who was named Faculty of Distinction for September 2023.

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Congratulations to Dan Garrity, an instructor in the Communications and Marketing department and the College's Faculty of Distinction for September 2021.

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Marketing and Communication students at CWI launch a suicide prevention project called Hope for Idaho.

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Congratulations to Luke Yeates, College of Western Idaho’s Faculty of Distinction for April 2020.

Read more about Faculty of Distinction—April 2020

Local media professionals share expertise and experience with students during a panel discussion.

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Two Media Arts students published in this year's edition of "Censored 2019: Fighting the Fake News Invasion".

Read more about Students Published in Censored 2019

Media Club held their first meeting of the semester at the new location on Thursday, Sept. 20.

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"Because of CWI, I gained professional skills I will use the rest of my life.”

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