Marketing Communications

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The field of marketing communications studies how to create, construct, communicate, and supply value to customers in ways that meet the goals of an organization while applying modern digital trends in the marketplace. CWI's Marketing Communications program offers a wide range of marketing and business courses including marketing, communications, advertising, management, financial analysis, accounting, and business plan development. This intense classroom study is supplemented with real-world projects for companies in the community. If students choose to complete the Associate of Applied Science or Advanced Technical Certificate option, they will have the opportunity to build a personal portfolio of their work and apply their skills and knowledge during a semester-long internship. 

"Professionals love the students who come out of our Marketing program” says Marketing Communications faculty Dan Garrity. “That's because they know our graduates have been exposed to current industry standards and learn current workforce expectations. The curriculum stays up to date by us staying in touch with our alumni who work in the field right now. Their input, along with that of our technical advisory committee comprised of industry professionals and leaders, is what guides our academic focus. Perhaps the best thing about a CWI Marketing degree represents is the ability to demonstrate how to solve complex challenges with creative solutions; and to deliver results, not excuses." 

Note: If you are planning on seeking a four-year degree (or greater) in Marketing Communications, please refer to the Associate of Arts in Business degree or meet with an Advisor to discuss your education and career goals.


CWI’s Marketing Program helps students learn how to strategize and implement powerful marketing campaigns using the height of current communication technology to convert organizational goals into measurable, impactful results.

What You Will Learn to Do

  • Marketing Concepts
  • Principles of Promotion and Advertising
  • Business Simulation and Analysis
  • Social Media Management
  • Business Plan Development
  • Accounting Principles
  • Digital Publishing
  • Introduction to Website Design and Maintenance
  • Entrepreneurship

Additional Opportunities

This program utilizes internships which ease the transition from the academic world into the professional world.

Respectful Community

College of Western Idaho is committed to maintaining a Respectful Community by providing equal opportunity for all individuals and does not discriminate in services, benefits, or activities on the basis of race, color, national origin, religion, sex, gender identity, sexual orientation, disability status, veteran status, age, or any other legally protected status.  More on Title IX

News and Blogs

Im First 1st Gen Student Survival

A collaboration between Marketing students and a CWI Counselor is promoting opportunities for first-generation college students.

Live broadcast behind-the-scenes of Global Live Idaho in CWI's media lab

CWI’s new media lab will provide cutting-edge learning experiences for students while additionally supporting online course development for faculty.

2021-2022 Scholarship Recipient, Brooke Warthen

Marketing Communications student, Brooke Warthen, is on her way to an aspiring career in marketing with the support of scholarships.

Dan Garrity, College of Western Idaho's Faculty of Distinction for September 2021

Congratulations to Dan Garrity, an instructor in the Communications and Marketing department and the College's Faculty of Distinction for September 2021.

Justina Sexton was selected by classmates to be the Executive Producer for the COMM 261 project.

CWI's Multimedia Storytelling classes embarked on an exciting opportunity this semester as part of the Onramp program. 

Two students working on laptops

Multimedia Storytelling classes now to embed Everyone Can Create elements in the course.