Marketing Communications
Marketing Communications
Launch Your Career in Dynamic Marketing: Blend Creativity with Strategy
Program Overview
Are you passionate about creating compelling marketing messages? The Marketing Communications program at College of Western Idaho (CWI) is your launchpad to a thrilling career in this dynamic field. This program blends creativity with strategy, teaching you how to craft messages that resonate with audiences. Whether it is advertising, public relations, or digital media, you will explore all facets of marketing communications.
Our program goes beyond theory, immersing you in real-world projects and interactions with industry professionals. From developing marketing campaigns to understanding consumer behavior, you will gain hands-on experience employers value. Flexible class schedules allow you to balance your studies with other commitments, making your educational journey both manageable and enjoyable.
Learning Opportunities
- Campaign Creators: Master the art of developing engaging marketing campaigns, learning to capture audience attention and drive action.
- Trend Trackers: Dive into consumer behavior analysis, keeping pace with evolving market trends to shape effective strategies.
- Real-World Ready: Engage directly with industry professionals on projects, gaining invaluable practical experience in the marketing field.
- Multimedia Mastery: Acquire a versatile skill set in digital media, advertising, and public relations, preparing you for diverse roles in marketing.
- Portfolio Builders: Craft a professional portfolio highlighting your creative talent and showcasing your journey and achievements in marketing communications.
Areas of Study
Degrees & Certificates
Marketing Communications – Associate of Applied Science Degree
Cost:
$11,340
Marketing Communications – Advanced Technical Certificate
Cost:
$10,404
Marketing Communications – Intermediate Technical Certificate
Cost:
$5,318
Digital Marketing – Basic Technical Certificate
Cost:
$1,514
Entrepreneurship & Small Business Management – Academic Certificate
Cost:
$2,092
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Career Opportunities
Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors.
1697
Annual Openings*
$
36.69
Hourly Median Wage*
$
76,315
Annual Median Salary
12.2
%
Growth (2025 – 2035)*
779
Annual Openings*
$
36.02
Hourly Median Wage*
$
74,921
Annual Median Salary
10.07
%
Growth (2025 – 2035)*
Analyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.
434
Annual Openings*
$
39.58
Hourly Median Wage*
$
82,326
Annual Median Salary
17.55
%
Growth (2025 – 2035)*
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
377
Annual Openings*
$
39.51
Hourly Median Wage*
$
82,180
Annual Median Salary
22.9
%
Growth (2025 – 2035)*
All managers not listed separately.
345
Annual Openings*
$
35.92
Hourly Median Wage*
$
74,713
Annual Median Salary
20.72
%
Growth (2025 – 2035)*
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
257
Annual Openings*
$
28.01
Hourly Median Wage*
$
58,260
Annual Median Salary
19.4
%
Growth (2025 – 2035)*
Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
251
Annual Openings*
$
78.91
Hourly Median Wage*
$
164,132
Annual Median Salary
12.19
%
Growth (2025 – 2035)*
Plan, direct, or coordinate, usually through subordinate supervisory personnel, activities concerned with the construction and maintenance of structures, facilities, and systems. Participate in the conceptual development of a construction project and oversee its organization, scheduling, budgeting, and implementation. Includes managers in specialized construction fields, such as carpentry or plumbing.
176
Annual Openings*
$
42.55
Hourly Median Wage*
$
88,504
Annual Median Salary
25.43
%
Growth (2025 – 2035)*
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
162
Annual Openings*
$
60.56
Hourly Median Wage*
$
125,964
Annual Median Salary
17.01
%
Growth (2025 – 2035)*
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
86
Annual Openings*
$
51.85
Hourly Median Wage*
$
107,848
Annual Median Salary
22.03
%
Growth (2025 – 2035)*
Prepare cost estimates for product manufacturing, construction projects, or services to aid management in bidding on or determining price of product or service. May specialize according to particular service performed or type of product manufactured.
85
Annual Openings*
$
36.09
Hourly Median Wage*
$
75,067
Annual Median Salary
11.6
%
Growth (2025 – 2035)*
Plan, direct, or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization’s budget and policies regarding participant involvement, program requirements, and benefits. Work may involve directing social workers, counselors, or probation officers.
82
Annual Openings*
$
37.25
Hourly Median Wage*
$
77,480
Annual Median Salary
12.71
%
Growth (2025 – 2035)*
Plan, direct, or coordinate the work activities and resources necessary for manufacturing products in accordance with cost, quality, and quantity specifications.
66
Annual Openings*
$
48.44
Hourly Median Wage*
$
100,755
Annual Median Salary
16.05
%
Growth (2025 – 2035)*
Plan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, and other office support services. Medical records administrators are included in “Medical and Health Services Managers” .
60
Annual Openings*
$
37.70
Hourly Median Wage*
$
78,416
Annual Median Salary
19.21
%
Growth (2025 – 2035)*
54
Annual Openings*
$
30.49
Hourly Median Wage*
$
63,419
Annual Median Salary
6.12
%
Growth (2025 – 2035)*
Plan, direct, or coordinate transportation, storage, or distribution activities in accordance with organizational policies and applicable government laws or regulations. Includes logistics managers.
51
Annual Openings*
$
39.98
Hourly Median Wage*
$
83,158
Annual Median Salary
13.52
%
Growth (2025 – 2035)*
Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization’s work, goals, and financial needs.
32
Annual Openings*
$
28.96
Hourly Median Wage*
$
60,236
Annual Median Salary
10.33
%
Growth (2025 – 2035)*
Plan, direct, or coordinate operations and functionalities of facilities and buildings. May include surrounding grounds or multiple facilities of an organization’s campus.
31
Annual Openings*
$
47.32
Hourly Median Wage*
$
98,425
Annual Median Salary
16.57
%
Growth (2025 – 2035)*
All personal service managers not listed separately.
22
Annual Openings*
$
12.38
Hourly Median Wage*
$
25,750
Annual Median Salary
33.91
%
Growth (2025 – 2035)*
Plan, direct, or coordinate entertainment and recreational activities and operations of a recreational facility, including cruise ships and parks.
16
Annual Openings*
$
35.66
Hourly Median Wage*
$
74,172
Annual Median Salary
19.85
%
Growth (2025 – 2035)*
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
$
43.19
Hourly Median Wage*
$
89,835
Annual Median Salary
1.3
%
Growth (2025 – 2035)*
Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
$
46.35
Hourly Median Wage*
$
96,408
Annual Median Salary
16.12
%
Growth (2025 – 2035)*
*Data sourced from Lightcast™ (2023), a global leader in labor market analytics, and limited to the state of Idaho. Contact CWI Institutional Research for questions regarding this data. Career pathways may require further education beyond CWI.
Admissions
Step 1
- Apply to CWI.
- Choose Marketing Communications as your major.
Step 2
- Complete the Free Application for Federal Student Aid (FAFSA).
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Cost & Aid
As a student in this program, you may be eligible for financial aid and scholarships.
Enrichment Opportunities
Enhance your academic experience, expand your knowledge, reach your goals, and celebrate your achievements.
Advising
Already a student? We are here to help you navigate your educational journey, connect you to academic and support resources, and achieve your academic or career goals.
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