The Entrepreneurship and Small Business Management Academic Certificate at CWI equips you with the business knowledge needed to take personal talents and skills and start a new business. In...
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The field of marketing communications studies how to create, construct, communicate, and supply value to customers in ways that meet the goals of an organization while applying modern digital trends in the marketplace. CWI's Marketing Communications program offers a wide range of marketing and business courses including marketing, communications, advertising, management, financial analysis, accounting, and business plan development. This intense classroom study is supplemented with real-world projects for companies in the community. If students choose to complete the Associate of Applied Science or Advanced Technical Certificate option, they will have the opportunity to build a personal portfolio of their work and apply their skills and knowledge during a semester-long internship.
"Professionals love the students who come out of our Marketing program” says Marketing Communications faculty Dan Garrity. “That's because they know our graduates have been exposed to current industry standards and learn current workforce expectations. The curriculum stays up to date by us staying in touch with our alumni who work in the field right now. Their input, along with that of our technical advisory committee comprised of industry professionals and leaders, is what guides our academic focus. Perhaps the best thing about a CWI Marketing degree represents is the ability to demonstrate how to solve complex challenges with creative solutions; and to deliver results, not excuses."
Note: If you are planning on seeking a four-year degree (or greater) in Marketing Communications, please refer to the Associate of Arts in Business degree or meet with an Advisor to discuss your education and career goals.
CWI’s Marketing Program helps students learn how to strategize and implement powerful marketing campaigns using the height of current communication technology to convert organizational goals into measurable, impactful results.
What You Will Learn to Do
- Marketing Concepts
- Principles of Promotion and Advertising
- Business Simulation and Analysis
- Social Media Management
- Business Plan Development
- Accounting Principles
- Digital Publishing
- Introduction to Website Design and Maintenance
This program utilizes internships which ease the transition from the academic world into the professional world.
Requirements and Costs
Degrees and Certificates
Marketing Communications - Associate of Applied Science Degree
Marketing Communications - Advanced Technical Certificate
Marketing Communications - Intermediate Technical Certificate
Digital Marketing - Basic Technical Certificate
Entrepreneurship and Small Business Management - Academic Certificate
Explore the resources below for information, dates, and deadlines related to admissions, financial aid, registration, and next steps.
|Dates & Deadlines for Credit Programs||Summer 2023||Fall 2023||Spring 2024|
|Priority Registration Begins 1||N/A||Apr 10||Nov 13 (2023)|
|Open Registration Begins||Feb 27||Apr 17||Nov 20 (2023)|
|Financial Aid Priority Deadline||May 13||Jul 29||Dec 16 (2023)|
|Admission Deadline 2||May 27||Aug 12||Jan 6|
|Last Day to Register for Classes||Jun 2||Aug 18||Jan 12|
|Tuition and Fees Due||Jun 2||Aug 18||Jan 12|
|Classes Begin 3||Jun 5||Aug 21||Jan 16|
1 Priority registration is limited to continuing students. Students are assigned a registration time based on their cumulative credits earned. Students should check myCWI and their CWI email to learn their assigned registration time. Students may register online anytime on or after their assigned registration time.
2 The Admission Deadline for international students is earlier than the deadline for non-international students and is only available during the fall and spring semesters. Please consult the Academic Calendar for the international student admission deadlines.
3 Classes in shorter sessions (including 4-, 5-, and 8-week sessions) may begin before or after this date. Please refer to the specific class session sections beneath the full Academic Calendar for more information.
Skills, Traits, and Prep Classes
- Desire to launch a new business
- Desire to gain understanding of the advertising industry
- Desire to secure a well-rounded business education
Navigating your way through college can be confusing, especially if you try to go it alone. CWI offers advising assistance to help in deciding which courses you need to take to reach your education and career goals. Visit Advising or contact One Stop Student Services for more information.
Financial Aid Available
Did you know that as a student in this program you may be eligible for financial aid? Through grants, scholarships, and loans, more than 60 percent of first-time, full-time CWI students receive some form of financial assistance. To learn more about financial aid options and whether you may be eligible, visit Financial Aid.
Tuition and Fees
Tuition for a full-time CWI student averages half the cost of a state university and a third of the cost of a private college. Tuition and fees vary based on program and residence. Visit Tuition and Fees for more information.
- Advertising and Promotions Managers
- Marketing Managers
- Sales Managers
- Marketing Research Analysts and Marketing Specialists
- Business Teachers, Postsecondary
Program Department Chair
College of Western Idaho is committed to maintaining a Respectful Community by providing equal opportunity for all individuals and does not discriminate in services, benefits, or activities on the basis of race, color, national origin, religion, sex, gender identity, sexual orientation, disability status, veteran status, age, or any other legally protected status. More on Title IX
News and Blogs
A collaboration between Marketing students and a CWI Counselor is promoting opportunities for first-generation college students.
CWI’s new media lab will provide cutting-edge learning experiences for students while additionally supporting online course development for faculty.
Marketing Communications student, Brooke Warthen, is on her way to an aspiring career in marketing with the support of scholarships.
Congratulations to Dan Garrity, an instructor in the Communications and Marketing department and the College's Faculty of Distinction for September 2021.
CWI's Multimedia Storytelling classes embarked on an exciting opportunity this semester as part of the Onramp program.
Multimedia Storytelling classes now to embed Everyone Can Create elements in the course.
Career & Technical Education
- Administrative Specialist
- Advanced Mechatronics Engineering Technology
- Automotive Technology
- Bookkeeping and Accounting
- Cisco Networking and Security Technologies
- Collision Repair Technology
- Computer Support Specialist
- Dental Assisting
- Drafting Technology
- Education, Early Childhood
- Fire Service Management
- Fire Service Technology
- Heavy Duty Truck Technician
- Heavy Equipment Technician
- Horticulture Technology
- Law Enforcement
- Machine Tool Technology
- Marketing Communications
- Medical Administrative Support
- Medical Assistant - Credit
- Network and System Administration
- Nursing, Practical
- Occupational Therapy Assistant
- Physical Therapist Assistant
- Powersports and Small Engine Repair Technology
- Software Development
- Surgical Technology
- Swift Programming
- Unmanned Aerial Systems
- Welding and Metals Fabrication
- Wildland Fire Management