COMM 010 - Trademarks, Logos, Graphics, Colors, and Seal
Number: COMM 010
Effective: October 1, 2016
Department: Communications and Marketing
Last Revision: December 1, 2016

Purpose

To provide guidelines for the coordination and protection of CWI’s graphic images, including but not limited to its word marks, logos, seals, symbols, letterhead, publications, signs and video productions, which identify or represent CWI to an external audience.

Scope

Applies college-wide to the creation and dissemination of any documents, materials, or communications that are intended to identify or represent CWI to an external audience

Policy

CWI strives to ensure that the images it portrays to the community and other external audiences are consistent and accurately depict the mission of the institution. Accordingly, this policy sets forth guidelines for visual and verbal images intended to represent CWI. These guidelines should also serve to protect against the unauthorized use of CWI’s marks, logos, seals, symbols and other proprietary identifiers. CWI’s Brand Style Guidelines explain CWI’s policies in effect for the use of CWI graphics, such as its logo and seal. The Brand Style Guidelines also describe the requirements for appropriate CWI identification in CWI publications, advertising, electronic messages and other communications representing CWI to external audiences.

Guidelines

  • Departments and individuals may only use CWI trademarks as permitted by this policy and in accordance with CWI’s Brand Style Guidelines.
  • Official communications should include CWI’s logo and applicable branded elements.
  • College photography and multimedia assets as well as media releases are the responsibility of CWI’s Communications and Marketing Department. Assets made available through the College digital asset management system may be used for department and individual materials. Communications representing CWI to internal and external audiences must be in accordance with CWI’s Brand Style Guidelines and CWI’s Communication policy. All other use of assets is limited to official CWI publications unless prior approval is obtained.
  • Alteration of CWI’s trademarks is prohibited
  • Departmental logos and other sub identity marks should follow the Brand Style Guidelines.
  • CWI’s trademark policy is applicable to all forms of media including electronic media, such as CWI’s websites and social media sites.
  • CWI’s name or trademark may not be used in any way that could cause confusion or imply an endorsement of any product or services.
  • Any use of CWI’s name or trademarks on merchandise must follow the Brand Style Guidelines.

Referenced