CWI Unveils Bold New Branding
College of Western Idaho (CWI) is excited to announce the introduction of a bold, new brand consisting of an updated logo mark and colors as well as a mascot. Established nearly 13 years ago, the CWI brand has served as a visual representation of the College’s mission and commitment of empowering students to succeed by providing affordable and accessible education to advance the local and global workforce.
A strong brand sets CWI apart differentiating it from other higher education institutions, keeping it visible and top-of-mind. The refreshed brand communicates the College’s fearless commitment to its core themes including student success, instructional and inclusive excellence, and community connections.
CWI Brand Animation Video
New Brand Assets
CWI's new updated brand guide is now available!
For CWI employees, new brand assets and the brand guide are also available on myCWI under the Communications & Marketing Resources tab. Please be sure to review the provided guidelines on myCWI for appropriate usage.
Additional resources, tools, and templates will be made available in the coming weeks as they’re completed. Continue to visit the Resources page on myCWI for the most up-to-date information.
Questions? Contact communications@cwi.edu.
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In finalizing development of the CWI Otter, the College is seeking input from the CWI community on the mascot’s name and design. Tell us what you think by Friday, May 27!
In continuing the mascot research development, it is now time to bring the otter to life with a name! Participate in the Mascot Naming Survey by April 8.
Share your input and opinions on a name and design of the College’s official mascot, the otter. Take the survey by Jan. 28.
Moving into the new year, College of Western Idaho (CWI) is excited to announce the introduction of a bold, new brand.
A recap of work that has been accomplished and what to expect moving forward related to the CWI Brand initiative.
CWI is using a survey to gather feedback on a new logo and color palette as the College develops a new brand.
Watch for upcoming next steps as work on College of Western Idaho’s new brand continues despite an adjusted timeline.
The College's Board of Trustees announced the official CWI mascot will be an otter during their meeting on Tuesday, Dec. 17.
The College is conducting a survey to discover the most appealing qualities and characteristics desired in a mascot.
It’s been 10 years – time for a brand refresh! Get involved by taking an online survey and participating in a focus group.
Here is your chance to share your thoughts about the CWI brand!
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