CWI New Brand Reveal

CWI Unveils Bold New Branding

College of Western Idaho (CWI) is excited to announce the introduction of a bold, new brand consisting of an updated logo mark and colors as well as a mascot. Established nearly 13 years ago, the CWI brand has served as a visual representation of the College’s mission and commitment of empowering students to succeed by providing affordable and accessible education to advance the local and global workforce. 

A strong brand sets CWI apart differentiating it from other higher education institutions, keeping it visible and top-of-mind. The refreshed brand communicates the College’s fearless commitment to its core themes including student success, instructional and inclusive excellence, and community connections.

CWI new logo rationale graphic

CWI Brand Animation Video

new brand rollout timeline graphic

New Brand Assets

CWI's new updated brand guide is now available!

For CWI employees, new brand assets and the brand guide are also available on myCWI under the Communications & Marketing Resources tab. Please be sure to review the provided guidelines on myCWI for appropriate usage

Additional resources, tools, and templates will be made available in the coming weeks as they’re completed. Continue to visit the Resources page on myCWI for the most up-to-date information.

Questions? Contact


As CWI rolls out a new brand, join the adventure and chronicle the journey on social media. Add #beBOLD and #mightyCWI as you share posts on Facebook, Instagram, and Twitter.

new brand social media graphic


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