CWI Seeking Input on New Brand

Published: June 11, 2020

College of Western Idaho (CWI) determined it was time to review, evaluate, and more closely align CWI’s brand with the College’s strategic direction, values, and culture. As part of this effort, the College has conducted an extensive and inclusive process to develop a new brand. This comprehensive process includes college-wide presentations, focus group sessions, designation of brand champions, and ongoing communication of current status and next steps.

During the next phase, distribution of a survey to gather feedback on a new logo and color palette will be taking place and is a crucial step. Logo and color design is a vital factor in helping CWI to stand out, as we continue to empower students with a high-quality education in the Treasure Valley; these two visual elements will be key to the College’s new brand and representation in the community.

Internal and external engagement in the brand process is paramount. This survey is a unique opportunity for everyone to participate in development of CWI’s new brand and to help support future direction of the College.

Please complete the survey today! It takes approximately 10 - 15 minutes and will have lasting impact as the College moves forward with this exciting brand transformation.

Participate in the online survey from our partner, Interact Research.

If you have any questions or would like more information, feel free to reach out to CWI’s Communications and Marketing team at 208.562.2222 or

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