As College of Western Idaho (CWI) approaches ten years as a comprehensive community college, Communications and Marketing is gathering data from students, faculty, staff, and community members to measure the current perception and reputation of the College. These perceptions ultimately define the College’s brand identity. When you think of brand, the College logo may instantly come to mind; however, a brand is more comprehensive than logos, color schemes, and fonts. While these are elements that make up the College’s visual identity and support the overall brand, CWI’s brand is the College’s promise to our customer. It tells them what they can expect from our products and services, and it differentiates our offering from our competitors. The College brand is derived from who we are, who we want to be, and who people perceive us to be.
In surveying various audiences through this brand development exercise, Communications and Marketing hopes to collect as much feedback as possible to help CWI plan for the future, ensuring the College maintains a strong, viable brand that continues to meet the needs of our growing community.
Email completed surveys to firstname.lastname@example.org. Information documented in individual’s responses will be combined with all other submissions for data analysis.
Please note: Responses will remain confidential as no personal or identifiable information will be included in our data analysis. Only data pulled from within the form itself will be used in reporting.
If you wish to remain completely anonymous in your submission, please print and mail your completed survey to:
College of Western Idaho
ATTN: Morriah Marks
P.O. Box 3010
Nampa, ID 83653
Responses must be received by Friday, April 27, 2018.
Thank you, in advance, for your participation and support of College of Western Idaho!