Jennifer Lastra, CEO and co-founder of 360 Immersive, will be giving the keynote presentation related to social entrepreneurship and virtual reality (VR) at the Connections Project on Thursday, April 26. Lastra’s creative entrepreneurial spirit and 360 Immersive’s application of this technology have the power to connect, educate, and inspire. Attendees will have the opportunity to experience different training scenarios through interactive VR demonstrations after which Lastra will offer insight into her journey as an entrepreneur and answer questions.
After serving in the United States Navy from 1997-2001, Lastra went on to work in the shipbuilding industry for the construction and overhaul of aircraft carriers and submarines. She also developed an extensive career in the manufacturing and distribution of night vision equipment to aid domestic law enforcement, military, and United States foreign allies. Combining her passion for public service with her entrepreneurial ambition and after being introduced to the world of VR, Lastra knew this technology would be a catalyst for innovative solutions. In 2015, Lastra co-founded 360 Immersive by turning a 14-year-old, well established marketing company into an experienced-based, solution provider that utilizes VR to enhance learning, education, and training outcomes.
Over the past few years, there has been a major shift in the commercial viability of VR technology. This advanced training and education resource, once limited to use in the military and aviation industries, has now infiltrated real world applications. VR has the ability to offer extraordinary experiences, giving individuals the chance to witness situations through the perspective of someone other than themselves. With numerous applications, Lastra foresees immersive technologies integrated into every major field including transportation, engineering, art, healthcare, etc.
The mission of 360 Immersive is to collaborate with organizations such as law enforcement, governmental agencies, and learning institutions looking to implement VR into their training procedures and marketing initiatives. Although advancements in technology can be used in both positive and negative ways, Lastra and 360 immersive will continue to operate morally and ethically to help, not hinder, society and to create uplifting and motivational content.
Jennifer Lastra
Keynote Speaker, 2018 Connections Project
Date: Thursday, April 26
Time: Virtual Reality Demonstrations, 5:15 – 5:45 p.m.
Lecture and Q&A Session, 6:00 – 6:45 p.m.
Location: Nampa Campus Academic Building, second-floor atrium
Whether you’re working towards an academic goal, developing a skill set, or entering the workforce, the insight gained at this event will be invaluable. The Connections Project event is free and open to the public. To learn more visit the Connections Project webpage.