College of Western Idaho's (CWI) social media platforms experienced an exciting jump in traffic, and engagement, during commencement week.
This year marked the first time the College used a live feed of the ceremony via CWI’s Facebook page. The video was well received with 1,057 views, shared by 18 people, 71 likes, and 58 comments.
We had a total of 194,000 impressions on our Twitter and Instagram accounts, which included people adding the hashtag, #cwigraduation, to posts. The College had 120 Instagram posts related to graduation — nearly doubling the amount of posts from our previous commencement.
These analytics highlight the progress CWI is making as we grow our social media audience and increase awareness of the school.
The 2017 Commencement ceremony is available on the CWI YouTube channel.