CWI - Let's Get Started | Awareness
College of Western Idaho (CWI) is launching an evolved version of its Let’s Get Started recruitment campaign this spring — an annual marketing initiative to inspire and attract prospective students across Idaho.
The original campaign resonated by acknowledging the doubts that most face when considering college. It validated those feelings while reinforcing that CWI is a place of empowerment, support, and encouragement.
Now, Let’s Get Started 2.0 takes that message further by spotlighting the defiant spirit of our students. Against all odds and in the face of doubt and adversity, they don’t back down. They rise, push forward, and prove they can.
This campaign highlights real stories from real students — stories of grit, determination, and courage — people from our community that stepped up and found success.
We are excited to introduce you to Kimi, Jose, Aaron, and Juanita — all with a CWI story who turned uncertainty into achievement. Their journeys serve as proof of what’s possible for those ready to take charge of their future.
Are you ready to take that first step?
Let’s Get Started
Kimi Jenkins
Program: Registered Nursing
Graduation: 2023
“Kimi Jenkins always knew she wanted to be a nurse. But as life took its course, her dreams were put on hold. Now, as a Registered Nurse in the Neuro Surgical Trauma ICU at Saint Alphonsus, she is fulfilling the goal she set for herself as a child — one that has been shaped by perseverance, supportive peers, and an unwavering dedication to patient care.”
Aaron Potter
Program: Computer Science
Jose Martinez
Program: Automotive Technology
Juanita Hernandez
Program: Law Enforcement
Watch Juanita's Campaign Video