Communications and Marketing Team Wins Gold

Communications and Marketing Team Wins Gold
October 19, 2018

College of Western Idaho's (CWI) Communications and Marketing team had a terrific showing during the 2018 National Council for Marketing and Public Relations (NCMPR) District 7 Medallion Awards ceremony. The team was recognized with two golds and a silver for their professional, creative approach to marketing and storytelling.

The awards were presented during NCMPR's District 7, Go Beyond in Boise Conference Thursday, Oct. 11. The district includes community colleges from Alaska, Idaho, Oregon, Washington, and British Columbia, Canada. Current community college professionals working across the country act as judges for each district. They are looking for creativity, professional elements, and effectiveness driven by results.

Jessica Downing, Senior Creative Manager, led the CWI team to a gold medallion for her stellar Career Technical Education (CTE) bus wraps, which were showcased on two ValleyRide buses in the Treasure Valley. The theme was Ignite Your Passion. Downing used dynamic action photos of students from the Surgical Technology, Dental, Welding, Machine Tool, and other programs coupled with powerful text to inspire the community with the opportunities CWI provides!  

Communications Representative, Ashley Smith, led the CWI team to a second gold medallion for the "Live with 5" Facebook Live series. Throughout the year, Smith interviewed faculty and staff to highlight events and projects, which exemplify #mightyCWI.

Lastly, Jessica Argyle, Communications Representative, earned the CWI team a silver with the vision of a new publication targeting donors, alumni, and the CWI community. The newly created, Elevate Magazine, which utilizes visually appealing images and donor and student success stories to deliver the College's compelling story of providing accessible and high quality education, resonated with judges. 

Mark Browning, Vice President of Communications and Government Relations, commented, “We are pretty proud of this because many of the schools we compete against here in the Northwest utilize agency conceptualization and production with more years of brand and legacy to work with.”