Your Opinion Matters!

Focus group
April 18, 2019

The Division of College Relations invites you to share your opinions and thoughts related to the CWI brand. We would love for you to join in our upcoming focus group specifically for our faculty and staff. 

Wednesday, May 1
Noon – 1 p.m. 
Nampa Campus Micron Education Center, 1701 AB 

As you may recall, Pam Cox-Otto, with Interact, presented at last year’s Fall Address. We are, once again, working with Interact for the brand refresh initiative. The focus group exercise will provide valuable insight to assist in the research phase. 

What is a brand and why is it important? 

  • The brand is a representation of a business or organization based on experiences, interactions, and perception from internal and external audiences. It represents a standard of quality and a point of comparison with competitors.
  • Branding is important because it not only makes a memorable impression on consumers and the value you offer – it also allows customers and clients to know what to expect from a company (your brand promise). 

Please RSVP by Wednesday, April 24, as space is limited. We want to ensure everyone attending is able to participate. Lunch will be provided. Additional information and focus group details will be sent to those who RSVP using the link below. 

RSVP for the CWI Faculty and Staff Focus Group 

Thank you for your interest and willingness to assist in this important project! 

Please contact Communications and Marketing at 208.562.2222 or communicaitons@cwi.edu with questions.