New Brand Rollout Update

CWI Brand Elements
July 23, 2021

As we prepare for the upcoming fall term, here is a quick refresher on the progress of the new brand. 

The new College of Western Idaho (CWI) brand is still in the process of being rolled out. There is much work being done to prepare, launch, and implement the many facets of the brand across CWI. 

Brand resources are available on myCWI – This is where brand elements, instructions, and information about the new brand will be found. Items are added on a regular basis, so check often. 

myCWI > Employee Resources > Communications and Marketing > Resources 

Brand Style Guide – All about how to use the elements that make up the CWI brand. 

Brand Assets 

  • Master Logos 
  • Fonts 
  • Colors 

Templates 

  • Letterhead Stationery - Coming Soon
  • Business Cards - In Progress
  • PowerPoint templates 
  • Zoom Backgrounds 
  • Email Signatures (2 choices) 
  • Email Design Template 

Forms 

  • Photo and Media Releases 

Order Essentials 

  • Employee ID Cards – Employees are asked to get their ID cards before July 30 or wait until after Oct. 1, Deadline is Dec. 31 
  • Name Badges and Name Plates 
  • Promotional Items 

How To Guides 

  • Photo Archive 
  • Writing Guides 

As a quick reminder, modifications to the new CWI logo are not part of the college brand and should not be done. This includes using unapproved backgrounds, adding additional elements, and/or breaking apart elements of the logo.  

If you have questions, please contact communications@cwi.edu.