CWI Launches Campaign to Train Students for High-Tech Careers

Published: April 18, 2025

Mechatronics is a rapidly growing field in Idaho and across the U.S., offering exciting career opportunities in automation, robotics, and advanced manufacturing for those with technical skills and problem-solving abilities.

As manufacturers and companies implement large-scale technology upgrades, the demand for highly trained workers with this skill set continues to rise. College of Western Idaho’s (CWI) Advanced Mechatronics Engineering Technology program provides students with the training and hands-on experience needed to succeed.

To educate people about Mechatronics — a new term for many — and attract new students, CWI has launched a new marketing initiative called “What is Mechatronics.” After completing the program, graduates will fill critical positions at Micron, Lactalis, GoGo Squeeze, Autovol, and more. In addition, Micron apprenticeship positions are available — allowing students the opportunity to “earn while you learn” — with the possibility of having education costs covered while gaining relevant industry experience. Across the Treasure Valley and online, here are some of the campaign assets you can expect to see.

 

What is Mechatronics?

Campaign Video: What is Mechatronics

A video thumbnail with words saying "What is Mechatronics"



The Mechatronics Bus

A city bus with a mechatronics-themed vinyl wrap.



A Feature Article

A headshot of Kathleen Burns-WickStudent Story: From Art to Automation: Kathleen Burns-Wick’s Mechatronics Journey

Graduation: 2025

“There’s so much the program strives to give you, and that requires you to find a balance,” Burns-Wick explained. “I’ve had to adopt new study techniques. I now read and take notes completely differently. I’ve discovered how to learn faster, and I’ve grown more comfortable doing it.”

Read Kathleen's Story

 



A Webpage

A worker repairs equipment in a factory. Informational Article: Mechatronics is the Brain Behind the Machines

"Whether it’s conveyor belts moving online orders, robots assembling houses, or medical tools saving lives, mechatronics is the brain behind the machines that keep our work in motion — it’s what the future runs on."

Explore More

 

 

 

Let’s Get Started at CWI

Ready to take the first step toward a career in Mechatronics? College of Western Idaho (CWI) offers a comprehensive Advanced Mechatronics Engineering Technology (AMET) program designed to prepare you for high-demand roles in industrial automation. 

Advanced Mechatronics Engineering Technology Request More Information

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