This spring College of Western Idaho (CWI) is introducing a new social media promotion aimed at celebrating personal milestones of current and future CWI students. The giveaway is part of the College’s new Upgrade U.0 marketing campaign [2], which focuses on connecting people to life upgrades achievable through higher education. The contest runs from April 6 through May 3.

The promotion will encourage people to share photos of their own upgrade – like applying to CWI, registering for classes, passing a test, or preparing for graduation. Participants can enter by taking a photo depicting their CWI Upgrade, sharing the photo through Instagram or Twitter and including the #cwIupgrade hashtag in the caption.

One grand prize winner will be drawn on May 4, who will receive a GoPro camera. Each Monday leading up to the final drawing, there will also be one entry randomly selected to receive a CWI Bookstore gift card, selfie stick, and College gear.

For more information on rules and regulations for the promotion, as well as directions on how to enter, visit cwi.edu/rules [3].